Search Engines

• Using descriptive page titles and page content is an imortant factor for MSN when ranking Websites.

• Although a popular search engine, MSN does not provide the same volume of traffic compared to Google.

• MSN is not as comprehensive as Google or Yahoo! when it comes to crawling deeply through large Websites.

• MSN offers a tool that estimates how commercial a page or query is. However, they lack the ability to distinguish quality links from low quality links

• MSN search reacts much more quickly than the other engines at ranking new sites. This is due to 'link bursts'.

• Due to its limited crawling history and the Web graph being highly polluted before they got into search, MSN are are not as efficient as other engines in determining age related trust scores.

• New sites that undertake general SEO work and acquire a few descriptive inbound links are able to rank well in the MSN search engine within a short space of time.

• MSN has a wide array of new and interesting search marketing tools. However, their biggest limitation is that they have a small search market share.