Search Engine Marketing
Search Engine Optimisation
All the benefits of search engine marketing stem from one key point: you are in front of the customer just as the idea enters their head...
Search engine optimisation (SEO), a subset of search engine marketing, is the process of improving the volume and quality
of traffic to a Website from search engines via 'natural'
('organic' or 'algorithmic') search results.
Search engine optimisation (SEO) is one of the most cost effective forms of online marketing.
Natural search results, also known as organic search results, differ from paid search. Natural results are ranked according to how worthwhile/relevant the search engines find their content.
A recent Forrester Research report shows that at least 81% of Internet consumers are finding products via search engines. A recent StatMarket.com study revealed that, due to a lack of optimisation for maximum search engine visibility, only 7% of
all Websites are on the search engines respective radars. So a large number of companies attempting to sell online are
missing an important trick.
The Facts about Search Engines
Search is the 1st point of entry to the Internet - Neilson
Search is the most popular in the UK (85% reach) - Neilson
Google has a 71.6% share of the Global search market Enquisites
Google has a 80.2% share of the UK search engine market - Enquisites
SEO Benefits
Increase Your Traffic Levels - Natural search results generate around 80% of all Web traffic.
Reduce Paid Adverts Spend - A top 5 position produces higher levels of traffic than Paid Adverts.
Increase Your Visibility - A top 5 position provides high brand visibility and offers new opportunities for other revenue streams to be generated.
Increase Your Conversions - Natural search results are preferred by most users as people are presented with what they want and therefore the traffic to conversion ratio is higher
