Frequently Asked Questions

5. What is search engine optimisation?
Search engine optimisation (SEO), a subset of Search Engine Marketing, is the process of improving the volume and quality
of traffic to a Website from search engines via 'natural'
('organic' or 'algorithmic') search results.

6. What's the point of search engine optimisation?
Search engine optimisation has become one of the most
popular ways to boost the success of a Web business for two reasons. Firstly, more people find a site through a search
engine than by any other means. For example, 87% of Web visits come via search engines, compared with only 10% from banners (Forrester Research). Secondly, because search
engine listings enjoy tremendous credibility among users, the likelihood of a sale or a return visit is greatly increased. According to the NPD Group, 55% of online purchases were made on sites found through search listings, while a mere 9% were on sites found through banner ads.

7. Will I have to re-design my Web site?
This is not always the case but depending upon how your current site is built and structured, some changes may be required. There are many ways to code a Website to achieve the desired look and feel. We have expert HTML and CSS coders that can be called upon to make your Website search engine friendly and faster to download, whilst retaining your current design.

8. My site is not yet online. Do I need Search Engine Optimisation at the moment?
If your intention is to promote your Website on the Search Engines then it is important to acquire SEO advice when putting together your plans for your new Website. This will save time and expense as well as provide you with a Website free from the many obstacles faced when attempting to rank on the search engines. Quality SEO advice is as beneficial before and during a Website build as it is once you have a marketable site created.

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