Frequently Asked Questions

1. What is Search Engine Marketing?
In Internet marketing, Search Engine Marketing, or SEM, is a
set of marketing methods to increase the visibility of a Website within search engine results pages (SERPs).

2. What do the following acronyms mean?
Some of the first questions people ask regarding the search engine marketing industry are to do with the meanings of various acronyms used within the industry.

Here are some of the basic acronyms you will encounter:

SERP - Search Engine Results Page
SE - Search Engine
SEO - Search Engine Optimization
SEM - Search Engine Marketing
CPC - Cost Per Click
PPC - Pay Per Click
CPA - Cost Per Acquisition
CPO - Cost Per Order
ROI - Return On Investment
CPM - Cost Per Impression

3. In simple terms, how do I improve my Website visitor acquisitions?
Although there are many methods to improve traffic to a Website, in our experience there is no substitute for Search Engine Optimisation. It generates the highest levels of traffic, enquiries, applications, leads and sales compared to other online methods. Sponsored Links like Adwords is the quickest method for achieveing results. However, it does not have the level of results generated by SEO, which we regard as the critical strategy for online success.

4. What is SERPs?
A search engine results page, or SERP, is the listing of Web pages returned by a search engine in response to a keyword query. The results normally include a list of Web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. It may refer to a single page of links returned, or to the set of all links returned for a search query.

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