Case Study 2 - Financial

The Company
This company is one of the UK’s leading sub-prime car finance providers. They offer unsecured loans, which combine the best car deal with the best motor finance options.

The Business Challenge
They wanted to develop their presence online and generate
high volumes of applications. However, due to the highly competitive market, they could not increase their positions on the Internet.

Technology Solution
They were recommended to us by one of our clients. We held
a meeting and an appropriate solution was agreed. We assisted in taking the appropriate steps to compile a strategy and work towards a fast improvement in rankings.

Results
1. Began to rank on the 1st page within 5 months.
2. Achieved a 4th placed position on Google, 1st position on Yahoo and 3rd position on MSN.
3. Greatly increased traffic and conversion levels both online and from telephone calls via the Website.
4. A consistent level of over 200 applications is now generated per month for sub-prime car finance.
5. The company are now considered by those that track Internet trends and Traffic volumes as a top 5 Website for their market place in the UK.

Reasons for Success
We believe the main reasons for their success are: 1. Appropriate financial resources were put in place. 2. The correct SEM provider for their company. 3. The correct project team to supply support and handle the volume of conversions generated.
                                                                        Case Study 1