Case Study 1 - Automotive

The Company
One of the largest automotive retail groups in Europe with over 400 franchises. They provide services nationally throughout the UK and operate a large product range, which is frequently updated. Their corporate strategy revolves around the increase of sales and services, brand visibility and competitive advantage.

The Business Challenge
Although they have a good presence within their UK markets, this was not reflective of their position on the Internet where they had very little presence. They were aware of the increase in Internet shopping. They wanted to reflect their success
offline by promoting their Website online and thus researched the most beneficial methods to achieve this objective.

Strategy Solution
After much research, they saw the best method was direct marketing on the search engines and thus tendered their
project needs to many SEM companies. Online Awareness was chosen as the most experienced and understanding of those short listed, and after some discussion, they compiled the appropriate strategy to move forward.

Results
1. The company had no initial Internet presence.
2. 1st Page results were achieved on Google, Yahoo and MSN within 4 months (ahead of schedule).
3. Achieved a number 1 status on Google within 12 months, which has been maintained ever since.
4. Increased traffic results coming from both primary and secondary keywords.
5. Increased their monthly sales from 400 to over 1,500 units.
6. Their consistent presence has allowed them to launch additional services quickly and successfully.
7. They are now considered by those that track Internet trends and traffic volumes as the number 1 Website for their market place in the UK.
8. They have been alarmed at the high returns they have achieved via the strategy.

Reasons for Success
We believe the main reasons for their success are: 1. Appropriate financial resources were put in place. 2. The correct SEM provider for their company. 3. The correct project team to supply support and handle the volume of conversions generated.
                                                                        Case Study 2